In Response To Jade Brulotte

Do you agree with his statement? Why or why not?

Personally, I disagree with his statement. In my family I have 3 older brothers who, at some point in their life, have played a video game that involved guns. Although they use real weapons, I feel that its purpose is not to create more violence in the world by providing how to cause death with a real life weapon. It's simply a way to make the gaming experience more realistic so that the gamer doesn't lose interest, and also to keep them coming back for the newest products they produce. There is also an army gaming center that encourages kids to come play the games and then hopefully in the future become interested in serving for our country. If placing real guns into games was a bad idea I feel that the army would not use games to reach out to kids because they wouldn't want to send out the wrong message.

In the case of "the Army Experience" do you agree with their techniques to reaching out to the youth?

Celebrity Endorsements

Chances are, you own something that was endorsed by a celebrity; whether you bought it for that reason or not. In today's society, celebrity endorsements are becoming more and more popular. Currently, nearly every celebrity endorses at least one product which is seen by the average person. This could include the Jordan brand from Michael Jordan, UGGs for men by Tom Brady, Diet Pills by Kim Kardashian and Gatorade through Robert Griffin III. In some of these cases, these celebrities endorse more than one brand. Celebrities pose as a figure of what to aspire to for some people, and many times their fans will buy the product simply because they have seen their favorite celebrity endorsing it. This however, does not mean that the product is supported by that celebrity or that the product is better than others. There are cases when the celebrity simply endorses a product to gain their own personal benefit, a fat paycheck. This is the company's way of selling their product to a larger demographic by having the product endorsed by a popular celebrity.

Do you think that celebrity endorsements are a proper way of selling a product? Do you agree with celebrities endorsing products?

In Response To Tammy Chou

Do you think multi-segment targeting strategy can have disadvantages? What do you think they are?

With any strategy that a company implements there is always a risk that they are taking, and this risk most definitely includes both advantages and disadvantages. I feel that the multi-segment targeting strategy is no exception to this. Tammy had mentioned that she believes cannibalization is the main disadvantage because it will create competition between the company's own products. However, I feel that when company's have competition in-house compared to with other company's it is actually an advantage. This is because when you compete against yourself it will only make the company stronger, due to the fact that the company only wants to produce the best of the best. When a company is able to stand back and see that one product may be better than the other, it gives the company a chance to improve the lesser product and make it equally as good, providing customers with the best products possible. They would have more control over what is being sold into the market, and still make a profit. The only down side I do see however, is if the company were to focus more on one product and less on the other. If the company is able to keep focus on all their products, the company should be successful.

Is there any specific company that cannibalization played a large role in producing their products?