Sunday, February 17, 2013

In Response to Will Ferguson

So, what was your favorite commercial and why?

I personally love commercials that do a good job at balancing selling their product(s) and grabbing the attention of the viewers. Recently I have been enjoying the AT&T commercials. In each commercial it starts off by a man in a suit asking a question, one that relates to their product, only a group of kids answer. I like these commercials because they are all completely random, you never know what to expect. Although they do little advertising their product, the overall commercial draws you in right until the end. By drawing you in, you are inevitably being introduced to their product without ever truly realizing it. Here's an example of one of their commercials:

http://www.youtube.com/watch?v=l61LjTwME7w

Is it a good way of advertising a product, if the product never truly gets mentioned until the end?

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