CoachUp: Achieve Your Potential

While searching the internet for a project, I came across this ad for a personal coach. The coach is provided by through a website called CoachUp. This is meant for the common athlete who wants to improve their skills. I found the commercial to be well-made because it made clear as to what their product truly was, not many companies are successful in doing so. The commercial is consisted of black and white images, scattered captions and an announcer, simple enough. However, when watching the commercial you can see that it appeals to a large demographic and is not narrowed down by any specifications/classifications. Meaning it doesn't appeal to just one race, societal-class or anything like that. The company is focused on providing athletes with the help they need to become a great athlete. "Behind every great athlete is a private coach" is their motto. 

Do you think that this company will be successful if it continues to stay as a strictly online-based company?

In Response to Tammy Chou

Is there a certain percentage of sale that would influence you to change your mind in purchasing an item? For example, if the product was 25% off as opposed to 50% off? Which one would you end up picking?

This is a tricky question to answer in my opinion. When looking at simply the percentages that would be taken off I would clearly go with that of the 50% off because I would be saving the most money. However, when looking at the grand scheme of things, it really depends on what the product is and how much I would be spending if I chose the 50% off over the 25% off. For example: say I am in the market to buy a new laptop. I know there are endless amounts of laptops out there, so not looking for anything specific, just one that works properly. Therefore I have two, almost identical, laptops in my hands one marked "Original Price: $750, 25% off" and the other is marked "Original Price: $1199, 50% off." Although normally I would go for the one that is 50% off, in this case it would actually cost me more to get that laptop compared to the one that is 25% off. In terms of this particular question, I believe that it solely relies on what you are willing to pay as a consumer.