In Response to Jade Brulotte

If I believed that the good or service met my needs and expectations then yes, I would be willing to pay the extra amount. However, it also depends on what the product is and whether or not the extra money is actually worth it. Companies such as Apple provide high-end products at a relatively high price. However with their products you know that your money will be well spent, and that with the product you gain technical help with technicians who are trained to make sure your product will work properly. In cases like this, I know that my money won't go to waste.

You also have to weigh in whether the product is worth it in the long run. People are not willing to buy a product if it won't last overall. Will the product hold up over time? The L.L Bean company understood this need of their consumers and provide life-time guarantee on all of their products. With this the consumer has the knowledge that no matter what they purchase, it will last for forever. Deciding whether or not to purchase a good at a higher price depends on the benefits one will experience and the quality of that good or service.

Do you think that consumers are more likely to purchase a good or service at a higher price due to the advertising of that product? 

Customer Satisfaction and Customer Value

Are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?

According to the customer satisfaction and customer value's definitions it appears that the two are mutually exclusive. They survive by the other. If the value of the product is high there is no guarentee that it will sell due to the consumers. Due to some being price sensitive, the product would have to deliver a benefit that is worth the money; or there won't be a sale. By providing the product with a good value to consumers, customer satisfaction would correspond directly to that value. This would mean that the product has met the needs and expectations of the consumers. This also allows the leeway for satisfaction to occur simultaneously with low customer value. Companies such as Walmart, strive to provide the consumers with low costing products that will meet the needs and expectations of the consumers. In fact that is what the company has always focused on.