In Response to Will Ferguson

Do you think music gets marketing to consumers the same way products do?

I agree that music can get marketing to consumers in the same way that products do. From just looking on various websites, you can see that music is everywhere. Music is used in almost everything we are exposed to on a daily basis; such as background music in movies/television, commercials, internet, and those are just to name a few. It is hard to go a day without hearing some sort of music in some form. This is why I believe music can be a great marketing tool, just like that of products; you can't escaped music.

When musicians and bands sell shirts, they more than always have lyrics on some part of that shirt. As the consumers of said shirts wear them publicly, they are advertising that band or musician; which in a way is marketing within itself. This way of marketing is all about exposure because if someone were to see a person wearing a shirt with lyrics they know, they would be more likely to want that shirt.

Fat Loss Factor

Earlier today my friend had come to me explaining that she had found this new way of losing weight. She went on to state that this new product, the Fat Loss Factor, has been proven to reduce your weight by 10 pounds within the first week of using said product. The Fat Loss Factor focuses on cleaning on one's liver in order to re-gain the fat burning enzymes that should reside in the liver, only do not because it is currently filled with fatty cells. Once the liver is cleaned out properly, then the weight losing can start. The product originated in a clinic in the U.S and originally cost $782, but with the online offering you would only have to pay $47. This is where I lost confidence in the product. It didn't make sense to me that the product, which was originally so high, is so low in price.

I watched the video my friend watched and by the end of it I couldn't help but to want to buy the product as well. Not because I am looking for a weight loss product, but because of the way the product was presented. You couldn't help but to want the Fat Loss Factor. The video does not show real people, or the "doctor" that is supposedly speaking. However, the video simply shows a hand as "it draws" pictures that illustrate what is being said. I focused on the words. Each sentence was cleverly written in a way that made you want to hear more. The video didn't show how long the video was, or what point in the video you were at. You simply just watch the images unfold and listen. Here is the link to the video:

http://www.fatlossfactor.com/new/

Do you think that this is an effective way of promoting a product?