Sunday, February 24, 2013

In Response to Will Ferguson

Do you think music gets marketing to consumers the same way products do?

I agree that music can get marketing to consumers in the same way that products do. From just looking on various websites, you can see that music is everywhere. Music is used in almost everything we are exposed to on a daily basis; such as background music in movies/television, commercials, internet, and those are just to name a few. It is hard to go a day without hearing some sort of music in some form. This is why I believe music can be a great marketing tool, just like that of products; you can't escaped music.

When musicians and bands sell shirts, they more than always have lyrics on some part of that shirt. As the consumers of said shirts wear them publicly, they are advertising that band or musician; which in a way is marketing within itself. This way of marketing is all about exposure because if someone were to see a person wearing a shirt with lyrics they know, they would be more likely to want that shirt.

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