While searching the internet for a project, I came across this ad for a personal coach. The coach is provided by through a website called CoachUp. This is meant for the common athlete who wants to improve their skills. I found the commercial to be well-made because it made clear as to what their product truly was, not many companies are successful in doing so. The commercial is consisted of black and white images, scattered captions and an announcer, simple enough. However, when watching the commercial you can see that it appeals to a large demographic and is not narrowed down by any specifications/classifications. Meaning it doesn't appeal to just one race, societal-class or anything like that. The company is focused on providing athletes with the help they need to become a great athlete. "Behind every great athlete is a private coach" is their motto.
Do you think that this company will be successful if it continues to stay as a strictly online-based company?
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