Gender has always played a role in how companies market or view their selling demographic. Certain products, present and in the past, have been geared towards one gender or another in order to satisfy the most customers possible. However, it most cases it really doesn't matter which gender you are when it comes to purchasing or using the product. There are products such as Dr. Pepper sodas or Keystone Beer that are not necessarily gender specific but yet are sold in such a way. Dr. Pepper had recently developed a soda that was ten calories but the slogan is "Not for women." It feels that Dr. Pepper was trying to appeal more to men and selling the "diet" type of soda, however how can women not drink it to? This is the same for Keystone Beer. The main character presented in the commercials is a around 30-year-old male named Keith Stone and he talks about how when a male drinks the beer, women will come to them. Although these commercials are ridiculous and not completely true, it still gears towards selling to men.
Do you think that it is right or even ethical for companies to sell products to just one gender, when in fact both genders could easily purchase the product as well?
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