What type of media do you think is the most beneficial and effective? Do you think that one has a stronger strength than the other?
Tammy had talked about how she thought that social media was, if not the most, beneficial and effective form or marketing. The internet, with technological advances as well, as become part of the average person's everyday lifestyle. On a daily basis, people are constantly held in touch through various sources: cell phones, email, social media networks, etc. Its hard to not be prone to use a one of these methods to stay in contact with people. It also appears that this phenomenon is appearing to become a trend in younger generations. They are now relying on social media as well and there are numerous networks that they become a part of. It's truly remarkable on how much people have become to rely on social media, and technology to get by in day to day activities. This is very good for marketing because by using these social media network sites they are able to appeal to larger demographics. It could also be used as a consensus as to what their target demographic is interested in currently, and they could develop or enhance their products around this data. It appeals and works for all age groups.
Do you agree that social media networking can be beneficial for marketers?
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