What is your take on informercials? Are they a good marketing tactic for a company?
Honestly, I find informercials to be annoying and tend to mute the television whenever one comes on. For this, I would have to say that informercials are not a good marketing tactic for a company to use. It in a way makes them appear desperate because usually informercials are goofy, exaggerated, cheesy and consists of a spokesperson who always tends to be doing the same thing; standing behind a table and speaking loudly into a microphone. I've recently have learned that the spokesperson speaks loud in order to grasp the attention of the viewer because the change in volume from the television show to the informercial alerts the viewer. Although this does not seem affective. Most informercials also appear on late night television which I don't understand because no one is really up during the hours they air. Another thing that seems to be a theme amongst infomercials is the pricing. Why is it always set at $19.95? Clearly not everything being sold in today's society is less than $20. I guess my point is that I feel informercials shouldn't even exist.
Im interested in seeing if anyone has every fallen for one of these informercials, have you personally ever bought something from an informercial?
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