Name Brand vs. Store Brand

With economy suffering and the middle-class shrinking it is hard to find products that are good for "your buck", especially when trying to provide for a family or even just yourself. It is becoming more popular for brand name products to become store brand instead. Although the store brand is not the same exact thing as the brand name, it follows the same principle in supplying that product to the consumer. Major grocery store such as Big Y Supermarket, Market Basket, and Shaws have been implementing products that are originally brand name like cereal, milk, bread, or chips and turning them into a type of store brand. This is to appeal to the consumer who needs to spend less money for what they purchase in order to survive. By providing store brands, the company is able to bring in more consumers and revenues because they will be creating a product that people already love yet can't spend that amount of money on. I grew up in a family of 7 and that means we had times where store brand products were chosen over brand name because it would benefit us in the long run with money. By saving money on groceries we were able to spend the saved money on other things.

Would you choose store brand over brand name to save money? or do you prefer brand name because of the quality and familiarity?