Fat Loss Factor

Earlier today my friend had come to me explaining that she had found this new way of losing weight. She went on to state that this new product, the Fat Loss Factor, has been proven to reduce your weight by 10 pounds within the first week of using said product. The Fat Loss Factor focuses on cleaning on one's liver in order to re-gain the fat burning enzymes that should reside in the liver, only do not because it is currently filled with fatty cells. Once the liver is cleaned out properly, then the weight losing can start. The product originated in a clinic in the U.S and originally cost $782, but with the online offering you would only have to pay $47. This is where I lost confidence in the product. It didn't make sense to me that the product, which was originally so high, is so low in price.

I watched the video my friend watched and by the end of it I couldn't help but to want to buy the product as well. Not because I am looking for a weight loss product, but because of the way the product was presented. You couldn't help but to want the Fat Loss Factor. The video does not show real people, or the "doctor" that is supposedly speaking. However, the video simply shows a hand as "it draws" pictures that illustrate what is being said. I focused on the words. Each sentence was cleverly written in a way that made you want to hear more. The video didn't show how long the video was, or what point in the video you were at. You simply just watch the images unfold and listen. Here is the link to the video:

http://www.fatlossfactor.com/new/

Do you think that this is an effective way of promoting a product?

In Response to Will Ferguson

So, what was your favorite commercial and why?

I personally love commercials that do a good job at balancing selling their product(s) and grabbing the attention of the viewers. Recently I have been enjoying the AT&T commercials. In each commercial it starts off by a man in a suit asking a question, one that relates to their product, only a group of kids answer. I like these commercials because they are all completely random, you never know what to expect. Although they do little advertising their product, the overall commercial draws you in right until the end. By drawing you in, you are inevitably being introduced to their product without ever truly realizing it. Here's an example of one of their commercials:

http://www.youtube.com/watch?v=l61LjTwME7w

Is it a good way of advertising a product, if the product never truly gets mentioned until the end?

The Clydesdales: "Brotherhood"

The Super Bowl time slots for commercials might has well be an industry itself. Companies strive to get their commercial(s) on at a good time during the game. They spend time on making sure their commercial(s) will "grab" people's attention and present their product(s) in a way that will make people want to buy their product(s). This one particular Budweiser commercial stood out to me: 

http://www.youtube.com/watch?v=wPG7PcI67dE

The commercial tells a story about a man and his horse. Budweiser provided a commercial that was unlike other commercials because it didn't aim to capture potential consumers through comedy, romance or any of the other "normal" ways of gaining attention from their viewers. In this case, Budweiser used emotion to grab attention. While watching the commercial you can't help but to feel for the owner when the horse seems to not remember him; until the end when the horse runs after the owners car. It had all the elements to drawing you into the story. It's amazing, to me, that some companies can create advertising that shares a story rather than continuously explaining their product(s). This commercial only shared glimpses of the well-known beer of Budweiser, but was still effective in my mind. 

Do you think that this is a good way for companies to draw people in to their commercials? Is the emotional state a good way to advertise products?